A breakdown-deep-dive of all things TikTok. From drama to corporate content, I’m going to analyse the most and least effective marketing techniques by the platform and its users so you don’t have to. If you want to hear all the goss, I’ll see you here once a week!
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Teacher Tiktok: A Progressive education
Read more: Teacher Tiktok: A Progressive educationAnyone can be a TikToker. No, really. My dad has an account, my second cousin does it, and my bogan boyfriend has his own little following. Guess who else can do it? Scholars, writers, political activists, and teachers (just to name a few). So many of these people dedicated to educating the next generation are…
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Why a relatable re-brand isn’t always necessary.
Read more: Why a relatable re-brand isn’t always necessary.What we have come to see as devout social media users, is a tone shift in content. We became bored of the polished pearliness of Instagram and decided we wanted the whacky and unpredictable mayhem that can only be provided by TikTok. Recently, mainstream celebrities like Kylie Jenner and Drew Barrymore have joined the platform,…
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Lucky Number 7: TikTok Ads
Read more: Lucky Number 7: TikTok AdsWhile scrolling through my favourite app on the whole damn planet, I noticed something. Nearly every seventh TikTok to come up is an ad. This isn’t a conspiracy or a creator-based advert, this is a TikTok-sanctioned, honest-to-god ad. I would be lying to you if I told you that myself and my partner have never…
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The News Cycle: Current Affairs and TikTok
Read more: The News Cycle: Current Affairs and TikTokPrint media is dead. Traditional news platforms have migrated to online spaces, and new journalists are popping up every day. Currently, we have better access to the global news cycle than ever before. It can be incredibly jarring to open an app we use to unwind, only to receive the worst news imaginable. The decision…
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“Logo Girl”: Less Is More
Read more: “Logo Girl”: Less Is MoreEmily Zugay, or as she is more commonly referred to on TikTok, “Logo Girl”, creates the most horrific clip art styled logos for some of the world’s most recognisable brands. What makes this whole situation so much more hilarious? Almost every brand she whipped up a crappy new logo for set it as their profile…
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drop dead gorgeous: The revival of the beauty influencer
Read more: drop dead gorgeous: The revival of the beauty influencerIn 2016, beauty YouTubers were all the rage. Jeffree Star and James Charles had teenage girls everywhere in a chokehold. Their careers were plagued with scandal and inauthenticity, leading to a drop-off in viewer interest. Paired with the recent pandemic, makeup sales and usage has shifted tone, with consumers opting for a more natural look, pedalled…
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“Trending Sounds”: The New Hottest 100
Read more: “Trending Sounds”: The New Hottest 100Musicians no longer want to be on the Billboard charts, they want to be a “trending sound” on TikTok. Careers have been forged and decimated in the pursuit of virality, and TikTok now gets to dictate who enters those pearly gates. TikTok sound to mainstream success is perfectly captured through the career of pop punk revitaliser, Olivia…
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Duolingo: The owl, the myth, the marketing legend.
Read more: Duolingo: The owl, the myth, the marketing legend.Duolingo. We all downloaded this language learning app during the year that must not be named (2020) to distract ourselves from the fact that we couldn’t travel to the next suburb over, let alone a completely separate land mass. Don’t lie to me, I know you also downloaded TikTok, the short form video sharing platform,…
Internet Famous 